Recapturing Your Recruiting Roots in 2025
“Wounds Heal; Scars Last”
–A Ten-Part Series–
Part Nine
by
Bob Marshall
June 3rd, 2025
Part Nine – Bill’s Big Biller Checklist – The Strategic 5 Essentials
A Simple, Powerful Approach to Becoming a Big Biller
We all enter our business lives with certain natural gifts. When we use those gifts well, we succeed. But when we bump up against the areas where we’re not naturally strong, it’s easy to get discouraged.
Here’s the difference: Big Billers hit those same roadblocks—but instead of stopping, they grow through them.
They don’t rely solely on their strengths. They identify their weak spots and do the work to turn them into professional assets. Most recruiters stop short here. They internalize a belief that if only they were stronger in the areas where they struggle, they could be Big Billers—but they aren’t, so they settle. They rationalize. As the legendary trainer Cavett Robert once said, they flip the old saying around: “There but for me, go I.”
Big Billers don’t settle. They confront their limitations, commit to growth, and convert weaknesses into strengths. That’s the real difference-maker.
This checklist came from my friend and colleague, Bill Vick—one of the best in the business.
I’ve built much of my coaching work around simple, powerful lists like this. Take a look—and see how you stack up.
The Strategic Five Essentials
- Attitude
Develop an unshakable winning mindset and relentless persistence.
- Focus
Define a crystal-clear purpose and a game plan to achieve it.
- Control
Take charge of every step in the process—leave nothing to chance
.
- Discipline
Plan your days. Follow your routines. Respect the process.
- Relationships
Put people first. Recruiting is, above all else, a relationship business
Next Week: Part Ten – Bill’s Big Biller Checklist: The Tactical 10 Necessities
Until then—stay focused, stay driven, and keep pushing forward.
—Bob
Bob Marshall began his recruiting career over 45 years ago at MR in Reno, NV. In 1986 he established The Bob Marshall Group, International, where he has trained recruiters throughout the United States and also in the United Kingdom, Malta and Cyprus. With a dedication to executive recruiting, he continues to offer his proven training systems to individuals, firms, and private corporations both domestic and in select international territories. To learn more about his activities and descriptions of his products and services, contact him directly @770-898-5550/470-456-0386(cell); bob@themarshallplan.org; or visit his website @ www.TheMarshallPlan.org.
Bob Marshall
President
TBMG, International
247 Bryans Drive, Suite 100
McDonough, GA 30252-2513
770-898-5550
520-842-5550 (fax)